Thursday, September 24, 2009
After getting inspiration from both my classmates and my own blog, I developed these four concepts for window displays in the salvation army select store. The top left, influenced by Allisyn's blog image of a display using recycled straws, I created a cascading effect for a back drop to the mannequins. The straws would be strung leaving a gap in the center of the strings to direct the eye towards the clothing but also to create visual interest as this would form a window into the store. At the ends of the straw lines the last straw would be frayed to make a star burst effect for an added detail. The use of recycled materials in this idea reflect the salvation army's reuse of clothing.
The top right idea was influenced from my own inspiration, an art piece by Kumi Yamashita who makes use of silhouttes. I wanted to include the symbol of the shield in one of designs and make use of their signature color red. The silhouttes would be painted on a semi-transparent screen (maybe an old curtain or bed sheet) and used as a backdrop behind the forms. The shield would frame the shapes and help to group them like a community.
The bottom right sketch depicts an idea I got from one of my favorite artists, Louise Nevelson. She makes use of found objects, typically wood, and arranges them into a form like a puzzle and paints them a solid color to make them one. In this display, I would make use of old chair legs or table legs and attach them to form tall columns. The columns would be lined up with little margin between to create a wall and would be painted all white. In this design I thought that including a remodeled chair would be ideal and have it painted red to symbolize the salvation army and their reuse of objects, strongly contrasting the wall of chair legs.
The final idea was the simplest but I think it would be very effective in grabbing people's attention. After our marketing for the store was finished, we could make use of all the red painted shoes that would be left over. We could create piles of red shoes around certain display areas and use it as a wayfinding tool. The bright red is sure to catch the customer's eye, so we could use the shoes strategically to guide them through out the store, telling them "this is where you should look next".