Sunday, December 9, 2007

Gap Ad

Gap has, for as long as I can remember, been putting out amazing memorable ads. Everyone knows about their famous commercial with the dancers all wearing khakis. Recently they have been using celebrities in their ads, photographing them in black and white. I particularly chose this ad because it really signifies Gap as a company for me. This ad is for Gap jeans. I love the way they use color by making everything black and white except for the blue jeans. The models look young and fun making the consumer want to buy the product. The graphics at the bottom of the ad emphasize the playfulness of the product. To top it off, the ad includes the Gap logo in the center of the page with the twist of a "blue jean" blue rather than the usual navy, and it has the appearance of being colored in, which mimics the texture of jeans.

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